All Work
Web Design
20243 weeks

LumaCare Landing Page

High-converting landing page for healthcare startup

LumaCare Landing Page

The Challenge

LumaCare, a telehealth startup, needed a landing page that could convert cold traffic from paid campaigns. Their existing page had a 1.2% conversion rate and failed to communicate the simplicity and trustworthiness of their platform to cautious healthcare consumers.

The Solution

We designed a clean, trust-focused landing page that leads with patient outcomes, features social proof prominently, and reduces friction with a simplified three-step signup flow. Strategic use of calming colors and clear typography create an atmosphere of professionalism and care.

Our Approach

How we got there

  • 1

    Conversion audit of existing page with heatmap analysis

  • 2

    A/B test strategy for hero messaging and CTA variations

  • 3

    Trust signal integration: credentials, reviews, security badges

  • 4

    Mobile-optimized design with thumb-friendly interaction zones

Project Gallery

LumaCare Landing Page - Image 1
LumaCare Landing Page - Image 2
LumaCare Landing Page - Image 3

Results

The impact

4.8%
Conversion Rate
-62%
Cost Per Lead
1.2s
Page Load Time
+210%
Mobile Conversions
Our conversion rate quadrupled. The design instantly builds the trust that healthcare consumers need.
Dr. Rachel Obi
Co-Founder, LumaCare
Tools Used:FigmaHotjar AnalysisA/B Testing

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