The Challenge
Meridian had a functional travel booking app with poor user reviews. The booking flow had 11 steps, the search was slow and unintuitive, and users frequently abandoned mid-booking. They needed a complete UX overhaul to compete with established travel platforms.
The Solution
We redesigned the entire app experience with a focus on simplifying the booking journey. The new design reduces the booking flow to 4 steps, introduces smart search with predictive suggestions, and uses progressive disclosure to keep complex options accessible without overwhelming users.
Our Approach
How we got there
- 1
User journey analysis with funnel drop-off identification
- 2
Competitive UX benchmarking against 8 travel platforms
- 3
Redesigned booking flow from 11 steps to 4
- 4
Prototype tested with 12 users across 3 rounds of testing
Project Gallery
Results
The impact
“Users love the new app. Reviews went from complaints to praise almost overnight.”
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